#warner bros discovery

3 pieces

Industry

Max Returns to HBO Max

Warner Bros Discovery has reversed its 2023 streaming-service rebrand, returning the Max service to the HBO Max name. The admission is that dropping HBO cost the service more than it gained.

Casey Winters·15 Jul·4 min

Industry

Warner Bros Discovery Splits in Two

Warner Bros Discovery will split into two companies in mid-2026, separating the studio and streaming business from the declining cable networks. The move mirrors Comcast's earlier transaction.

Casey Winters·20 Jun·4 min

Industry

Warner Bros. Discovery's Tax Write-Off Strategy

David Zaslav's Warner Bros. Discovery has written off more than $3 billion in produced content over the last two years. The accounting logic is specific, and the industry consequences are larger.

Casey Winters·10 Apr·6 min