Industry
Max Returns to HBO Max
Warner Bros Discovery has reversed its 2023 streaming-service rebrand, returning the Max service to the HBO Max name. The admission is that dropping HBO cost the service more than it gained.
Casey Winters·15 Jul·4 min
2 pieces
Warner Bros Discovery has reversed its 2023 streaming-service rebrand, returning the Max service to the HBO Max name. The admission is that dropping HBO cost the service more than it gained.
Warner Bros Discovery will split into two companies in mid-2026, separating the studio and streaming business from the declining cable networks. The move mirrors Comcast's earlier transaction.