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#social-platforms

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A stack of paper cinema tickets beside a laptop screen showing a five-star rating row.

Letterboxd's Traffic Is a Business Now

Letterboxd's user numbers have tripled in under three years. The specific question the industry is now asking is how a service still run out of Auckland converts cultural centrality into durable revenue.

Casey Winters·11 Jun·4 min

A stylised orange, green, and blue tricolour marking made from three overlapping dots on a flat cream background.

Industry

Letterboxd Crosses Five Million, and the Economics of a Small Social Platform

Letterboxd confirmed its five-million-member milestone in early 2025. The number is small by social-platform standards and large enough to matter for how film distribution reads its audiences.

Casey Winters·18 Apr·4 min