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Letterboxd's aggregate star rating is now the first thing most viewers see about a film, and it is quietly replacing the job criticism used to do. An argument against treating aggregation as judgement.
Letterboxd's user numbers have tripled in under three years. The specific question the industry is now asking is how a service still run out of Auckland converts cultural centrality into durable revenue.
Letterboxd confirmed its five-million-member milestone in early 2025. The number is small by social-platform standards and large enough to matter for how film distribution reads its audiences.