Essays
The Year Pop Became an Album Again
After fifteen years of singles-first streaming strategy, 2024 was the year pop music remembered how to be an album again. An essay on why it happened and what it means.
Jules Okonkwo·20 Dec·5 min
2 pieces
After fifteen years of singles-first streaming strategy, 2024 was the year pop music remembered how to be an album again. An essay on why it happened and what it means.

Charli XCX's Brat was the pop event of 2024. A year on, the question is not whether the record was good. The question is what Brat Summer actually was, who it was for, and why almost everything it inspired was bad.