Industry·21 Nov 2024
INDUSTRY

The 2023 Writers' Strike, in the Rear View

The Writers Guild of America's 148-day strike ended in September 2023. Fourteen months on, the industrial effects are becoming clearer.

Written by Casey Winters, Industry Desk··5 min read·Industry
A picket-sign silhouette on cream ground, bold typography

The Writers Guild of America’s strike against the Alliance of Motion Picture and Television Producers began on 2 May 2023 and ended 148 days later on 27 September 2023, making it the second-longest WGA strike in history (after the 153-day 1988 strike). The contract that ended the strike has now been in effect for fourteen months, which is long enough to begin assessing what the strike actually achieved, what it did not, and what downstream effects on the broader industry have materialised.

The specific gains

The new contract, ratified by 99% of voting WGA members in October 2023, delivered several specifically-named improvements over the previous agreement. The most commercially significant include:

Streaming-residuals restructuring. Writers on streaming-produced shows now receive residual payments tied to viewership performance metrics, rather than only to flat per-episode rates. The specific formula is tied to Nielsen-measured and internal-streamer-measured viewership; shows that meet specific performance thresholds generate additional residual pools distributed to the writing staff. The rate structure is, on initial evidence, producing meaningfully higher residual payments for writers on high-performing streaming shows than the previous flat-rate system did.

Minimum room staffing. The contract established specific minimum writer-staffing levels for scripted television productions, based on episode order length. A ten-episode season, under the new contract, requires a minimum of six writers in the room. Smaller staffing is permitted only under specific “mini-room” conditions with compensation adjustments.

AI restrictions. The contract specifies that AI-generated material cannot be credited to human writers as source material, cannot be used to undermine writer-created material in rewriting processes, and cannot be unilaterally imposed on writers by producers. The specific language is narrower than the WGA’s opening demands but broader than the AMPTP’s initial offer.

Residual-disclosure requirements. Streamers must now report specific viewership data to the WGA for residual calculation purposes. This ends a long-running dispute in which streamers refused to disclose performance data that writers argued was necessary to verify residual accuracy.

The specific limitations

The contract did not deliver several outcomes the WGA negotiators had publicly prioritised:

Revenue-share residuals. The WGA initially sought a direct revenue-share residual formula, under which writers would receive a percentage of streaming subscription revenue attributable to their shows. The final contract retained the per-episode-plus-performance-bonus structure rather than a full revenue share.

AI protections were limited to writer-authored works. The contract protects writers against being replaced by AI on specific projects but does not constrain producers’ ability to use AI at earlier stages of development or in adjacent roles (script analysis, research, coverage). The narrower-than-requested AI language has been a continuing source of WGA concern.

Mini-room reforms were partial. The contract addresses some of the most aggressive cost-minimising practices around writers’ rooms but does not eliminate the mini-room structure entirely. Mini-rooms remain in common use, though under tighter constraints.

What has happened since

Fourteen months in, the effects of the contract are mixed.

Hiring has partially recovered but not fully. Industry employment data indicates that WGA-covered writer hiring was approximately 80% of pre-strike levels across Q1 and Q2 2024. This is a recovery from the strike’s zero-hiring floor but remains below the 2021-2022 peak. The specific shortfall reflects the broader industrial contraction that was underway before the strike and that the strike accelerated.

The streaming studio pipeline has contracted. Netflix, Amazon, Apple, and the other major streamers have all indicated in earnings calls that they are producing fewer original series under the new contract economics. The specific numbers are small but consistent: roughly 15 to 20% reductions in scripted-series commissioning across the major streamers.

Writer-executive relationships have shifted. The specific interpersonal culture of writer-executive interaction, which had been under stress for years before the strike, has shifted in specifically measurable ways. Reported showrunner-studio conflicts over creative issues have declined; reported scheduling and compensation conflicts have remained stable or slightly increased.

AI experimentation has continued, mostly in adjacent areas. The contract’s narrow AI protections have been respected by the major studios, to the extent that reported violations have been minimal. However, studios have continued to deploy AI tools in specific areas adjacent to but outside the contract’s direct protections: script coverage and analysis; preliminary research; marketing and promotional content; and reality and unscripted programming. The WGA has publicly flagged concerns about several of these deployments.

The broader industrial context

The 2023 strike was one component of a larger industrial moment. The SAG-AFTRA strike overlapped with the WGA strike from July through November 2023. Writers, actors, directors, and other Hollywood labour groups had been under accumulating pressure across the preceding decade as streaming economics reshaped the revenue distribution in ways that advantaged producers over creatives.

The combined effect of the strikes was, on one hand, to force specific contract improvements that had been long-resisted by the studios. On the other hand, the strikes accelerated a cost-reduction programme that the studios had been contemplating for years. Studios used the strike period to reassess their production pipelines, cancel marginal projects, and reduce headcount.

The net outcome, industrially, is that writers and actors secured specific improvements in their contracts, but those improvements have coincided with a broader reduction in the total volume of scripted production. Writers who remain employed are better compensated. Fewer writers are employed overall.

What to watch

The 2026 contract negotiation, which begins in early 2026, will be the next significant stress test. The current contract expires in May 2026. By that point, the AI landscape will have evolved substantially, the streaming-economy restructuring will be deeper, and the industrial labour environment will be materially different from the 2023 context.

Whether the 2023 contract’s specific gains have been sustainable, or whether the studios have incrementally worked around them, will be the defining question of the next negotiation.

The 2023 strike was won, on its specific terms. The broader labour position of American film and television writers is, a year and a half later, less clear. Both of these can be true simultaneously.

WRITTEN BY
Casey Winters
INDUSTRY DESK

Casey covers the business of film and television for Frame Junkie. Previously five years on the trade-publication beat; refuses to share the exact masthead. Writes short, rarely takes a side, usually gets the number right.

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